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  • An evidence folder beside a speech bubble and magnifying glass, representing research into why customers leave.
    Design & UX,  Product Management

    Customers are leaving. How do you find out whether the product is the problem?

    / November 3, 2026

    Use a worked customer comparison, neutral interview questions and an evidence-to-action template to investigate why customers leave.

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  • A charcoal chart tile beside a target and a magnifying glass.
    Business & Strategy,  Product Management

    Product metrics: how to measure progress that matters to users

    / October 21, 2026

    Choose useful product metrics, define calculations clearly and connect activation, retention, revenue and quality to a real user outcome.

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  • coded female
    Business & Strategy,  Product Management

    Product Metrics: A Useful Guide to Measuring Product Success

    / July 19, 2023

    Success is a complex concept to define. In the world of digital products, quantifying success goes beyond simple monetary profit. It involves understanding your product’s performance and its overall impact on your users.…

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