Design & UX
For user experience, design thinking, UI, and creative strategy.
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Customers are leaving. How do you find out whether the product is the problem?
Use a worked customer comparison, neutral interview questions and an evidence-to-action template to investigate why customers leave.
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Your form timed out. Help users check before they submit again
A timeout does not prove a request failed. Use a worked example and message table to plan status checks, repeat submissions and a clear next step.
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One account or every customer? Design for mistakes before they spread
A pricing change meant for one account should not silently reach every customer. Review the controls that prevent a mistake, reveal it and support recovery.
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Accessible sign-in: check passwords, verification codes and recovery
Review a returning user’s full sign-in journey, including paste, password managers, verification codes and recovery, with a worked example and review template.
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Plan a team learning session with more than one way to take part
Plan a team learning session with written and spoken ways to take part, a worked 30-minute exercise and a reusable participation plan.
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How to write an accessibility bug report a developer can reproduce
Turn an accessibility concern into a clear, reproducible issue with a worked example, a reporting template and a practical retest plan.
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When an AI feature fails: design a recovery route users can understand
Plan a clear recovery route for an AI feature with a fictional rota example, message comparison and reusable planning note.
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AI personas are not customer evidence: a practical research sorting exercise
Separate observations, interpretations and AI-generated suggestions before they become product decisions.
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Before you build: test a product idea with a one-page experiment
Someone suggests a new feature and the conversation jumps straight to how long it will take. Before anyone has examined the problem, the team is discussing screens, estimates and a release date. A…
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The Triumph of Design Thinking: A Look into Airbnb’s Success Story
Every now and then, a disruptive business emerges, revolutionising its industry and redefining how we live. Airbnb is a stellar example of such an innovative enterprise. Airbnb’s success is attributed to various factors,…